Some key takeaways:

1. Thoughtfully raising prices does not negatively impact checkout conversion. Use our guide for more support if you are considering raising prices.
2. Families are looking to book summer camps at least 2 months in advance and they start the research process before that. Publish your summer camps as early as you can!
3. In-person activities are here to stay! Focus your energy on in-person classes, camps, and more.

Top tips:

• Free trials are a great way to increase your audience. 30% of free trial families signed up for a paid class in 2023.
• Make sure your site is integrated with Sawyer to support mobile booking, since 60% of parents book activities on mobile.
• Offer gift cards, class packs, and parties to diversify your revenue and offer flexibility.

Want more resources to help you grow this year? Check out these guides:

• 2023 Children's Activity Business Trend Report
• The ultimate guide to starting & running a kids camp
• Customer retention strategies