Often when people think of website pop-ups, they assume they’re irritating banners that disrupt your experience on a website. But that doesn’t need to be the case! Pop-ups can be informative, drive decision making, and be beneficial for customers — you just need to make sure you're creating the right kind of pop-up! From a business standpoint, using website pop-ups is the exact thing your company needs to increase the amount of foot traffic to your site.
We put together a list of pop-ups that you can consider using to drive meaningful actions from customers on your website.
1. Call to action
We're sure you've heard the speech before about why using a call to action (CTA) is essential to your company. A call to action is used as a way to persuade the customer to do something, whether that's purchasing a product or scheduling an appointment.
Whatever the purpose of your CTA is, you're not going to want to skip over the opportunity of using this kind of pop-up.
If you’re running a promotion, try creating a strong call to action that moves a customer and works to your benefit! Perhaps you want to add language like “book now” or “filling fast”. These can be in the form of a banner at the top of your site, and can drive action and intrigues.
Lightboxes are exactly what they sound like — pop-ups that appear and dim whatever is in the background. Use this form of pop-up if you want to take the customer's attention off anything else, and give the main stage to your pop-up.
There are several ways that you can use a lightbox pop-up, like getting people to sign up for your newsletter or offering a promotion on site.
3. Floating Bar
Floating bars, also known as ‘hello bars’ are pretty similar to pop-ups. It’s a sticky bar that either sticks to the top, bottom, or the side of a web page. Regardless of whether a customer is scrolling, it remains in the same position. The main benefit of floating bars is that they’re not as intrusive as other pop-ups.
Because floating bars can be visible to users regardless of where they’re scrolling, they can offer better chances of engagement. Think of them like sticky notes on a fridge — they’re not invasive and won’t prevent visitors from engaging on your site.
Pop-ups for your website that will increase customers
Using pop-ups on your website is sure to help increase the number of customers you get. We encourage you to try them out!
If you're still learning how to use site analytics to your benefit, take the time to get a demo with Sawyer Tools. We understand that your website is essential to help your company thrive, and will provide you with powerfully simple tools to manage your business!