Parents are constantly juggling a million things at once. When it comes to booking activities for their children, they need an easy, mobile-optimized booking and class management experience that can be done with one hand.

‍Sawyer is the best class registration and management software and the only one that is built exclusively for children’s activity businesses. And now, children’s activity providers who use Sawyer can create their own custom branded apps [link] that make the mobile booking experience even more seamless for their customers with no coding required!

In this guide, we’ll outline how creating your own Custom Branded App for your children’s activity business can help you make the booking and class management experience more seamless for your customers so they stay connected and loyal.

• Remove friction from registration
• Build a sense of community
• Keep families engaged between sessions
• Put your brand in your customers’ pockets

Remove friction from registration

Modern parents do not have time to jump through hoops when they are looking for and booking activities for their children. They need a quick and frictionless registration process that they can complete in the carpool line, while stirring pasta, or with a child clinging to their hand.

With your own custom branded app, you can create a seamless class registration flow that makes browsing and booking a breeze. Because it is connected to your customers’ Sawyer accounts, their children’s profiles, payment methods, and important information are already saved, which makes the booking process quick and simple.

Build a sense of community

In today’s day and age, parents use their phones for everything. With your own Custom Branded App, you are making your business as accessible as possible to your customers. This can help you build a consistent presence in their lives, creating a sense of community and increasing their loyalty to your business.

With this custom branded app, you can send parents individual or group messages with photos, videos, and updates on their child’s day after each session. Likewise, you can keep parents up to date with important schedule changes, booking reminders, and more to increase transparency, which is an important part of building a community.

Keep families engaged between sessions

Families are busy and their schedules fill up quickly. If you are not top of mind, parents might forget about your classes and book their children for activities elsewhere. Being able to engage with your customers between activities will keep your customers coming back week over week.

Your Custom Branded App can help your families feel like insiders with targeted messages, early access promotions, and special in-app updates. Generate excitement for upcoming programs, remind customers about limited time discounts, and send personalized communications to increase engagement and encourage customers to book more activities.

Put your brand in your customers’ pockets

Brand recognition is an important part of gaining loyalty from your customers. With your own Custom Branded App, your branding, colors, and logo are front and center right on your customers’ devices. All with no coding required to set it up!

You can easily ensure the look, feel, and messaging of your marketing channels and app are consistent and up to date to reflect your business’ unique identity. On your app, you can also highlight customer testimonials, instructor bios, program highlights, and more to share what sets you apart and let your customers get to know your business. Organize how your activities are presented, which updates get featured, and how your customers see your business to tell the whole story of your programs and get more bookings.

Grow with a Custom Branded App for your children’s activity business

With your own Custom Branded App, you can make the booking process seamless, keep families engaged outside of class times, and build a community of loyal customers. 

Ready to grow but still have questions? Learn more about the Custom Branded App or book a demo and learn how Sawyer can help you spend less time on admin and more time doing more of what you love.